Year
2025
Company
Shamaazi
Role
Lead Designer
Users
50K+
Project Overview
Shamaazi is a fintech-for-good platform focused on supporting Islamic charitable giving practices.
The company operates three digital products that allow users to schedule automated donations aligned with key religious moments throughout the year:
MyTenNights — Ramadan donation scheduling
MyTenDays — Hajj-focused giving
MyFridays — weekly Friday charity donations
Although these services shared the same core concept, each product had been developed independently with different user flows, branding and visual styles.
As a result, the products felt like separate standalone apps rather than parts of a connected platform.
This project focused on redesigning the experience across all three products to create a more cohesive product suite while improving key user journeys such as donation subscription and checkout.
Problem
While MyTenNights had built a strong user base during Ramadan, the newer products struggled to gain similar traction.
One key issue was the lack of consistency across the product suite. Each app used different interaction patterns, branding and subscription flows, making it difficult for users to recognise them as part of the same platform.
This fragmentation reduced familiarity and trust, particularly when users were asked to enter payment details across different products.
At the same time, the business wanted to increase adoption of newer services such as MyFridays and promote related products within the donation subscription flow.
A clearer product ecosystem and improved user journeys were needed to support both user trust and product growth.
Solution
The redesign focused on transforming the three standalone products into a cohesive product suite with shared interaction patterns and a consistent design system.
Key improvements included:
• redesigning the donation subscription and checkout flow
• introducing cross-product promotion within the payment journey
• creating a unified component system used across all products
• aligning branding while maintaining each product’s individual identity
The new approach allowed users to move between services without needing to relearn different interfaces, while also supporting the business goal of increasing adoption across the platform.
My Role
This work took place during a period of rapid product iteration and tight delivery timelines.
Initially the focus was redesigning the MyTenNights subscription journey ahead of Ramadan. However, after the UI designer left the team mid-project, I took on both UX and UI responsibilities for the remaining work.
The redesign then expanded to include improvements to MyFridays and MyTenDays, with the goal of aligning all three products under a consistent design system before their respective launch periods.
Product Context
The original and most widely used product, allowing users to schedule automated donations during the last ten nights of Ramadan.
Users: ~50k
A similar service focused on charitable giving during the Hajj period.
Users: ~9k users
A newer service supporting weekly Friday donations throughout the year.
Users: ~1k users
Design Approach
Rather than redesigning each product independently, the focus shifted toward building shared patterns and componentsthat could be reused across the entire product suite.
The redesigned flows maintained the same core structure across all products while allowing for small variations depending on the specific religious context and donation frequency.
This approach:
• reduced development effort
• improved product consistency
• made it easier for returning users to navigate different services
Outcome
The redesign resulted in a more cohesive ecosystem of products that felt part of the same platform.
Key outcomes included:
• a unified donation subscription flow across all three apps
• consistent interaction patterns and shared components
• improved cross-promotion between products
• a clearer product identity across the platform
The work also introduced a component-based structure that simplified ongoing maintenance and future product development.
Independent School Examination